Week 8 - Michael Floyd's Undoing Related to Crisis

The number one crisis in sports going on right now would need to be the fact Michael Floyd has been accused of a DUI in Arizona, and it has led to some problems with his credibility of being an NFL star.

He was convicted of that DUI back in December and got 24 days in the slammer for his poor actions, which include being well above the alcohol limit. Others followed suit with similar crimes committed in the past and Floyd definitely isn't alone in the much-talked about debate about committing such wrong turns and crimes that could be costly for them in the future. They could ruin their image with even the smallest moves that could be ultimately detrimental.

This would mean this is an example of how an image would be destroyed thanks to something that is so wrong and misjudged that this would call for some kind of organizational image to become more repaired. Some of his fans would officially tune out of their commitment to the player because they would start thinking he is not the person that they would want to pull for. These fans can look for new players and teams they can pull for in case something like what the former Arizona Cardinal did a few months earlier happens.

This may force Floyd to go into differentiation, or better known as the scenario in which players begin to look for a way out of this by disconnecting from the event to a context that feels like an escape, it can be compared to the uses and gratifications theory that has been talked about earlier. He wants to escape this bitter reality. Of all of these things in the terms, this is the way to go because it correlates with the story more.

To agree with this, this theory deserves a lot of credit for describing how the term of apology can also come to place as they feel some remorse for doing the absolute wrong thing. Apologia will come in at a certain time when he expresses his sorrow for his mistake. I can see him making a remorse-filled apology like what Dak Prescott's for his similar incident before last spring's NFL draft.

I can definitely compare this to what has been talked about in the video when it comes to images becoming torn down like the Penn State fallout where Joe Paterno intentionally covered up for his colleague Jerry Sandusky and has started a path to placing a big asterisk next to that legacy they have created in the NCAA all-time wins leader-board for some of the most iconic college football coaches of all time.

A 2016 reading by Kenon A. Brown has discussed the whole point of apology after the criminal activity they may have committed to this. He argued that this apologizing may very well be the best way to analyze the perception of the image being repaired and it would be best to provide some evidence for this to be confirmed. If that happens, Floyd could return to his glory days as an NFL wide receiver, but this may become a little problematic as he could be released by the defending Super Bowl champions.

With that said and done, I believe that whatever unfolded with Floyd's DUI is something that could be done at an easier pace when it comes to theorizing the measurement of apologies being accepted and mistakes being forgiven at a great time.